Most people open a free or paid blog hoping to make money. There are an estimated 550 million blogs that cover almost every topic that already exist on the Internet. However, not all these blogs are successful. Majority of blogs flounder and fail for several reasons.
However, there’s one main reason why that blog which you could start with excellent intentions and energy could fail too. And that’s because you’re unaware how to write a quality blog post.
Therefore, it’s important to understand how to write a quality blog post. Not once, but always. That’s the only way to keep existing followers interested in your blog. And ensure your blog is successful.
If this interests you, follow my guide on how to write a quality blog post with these easy steps.
Easy Steps to Write Quality Blog Posts
Before I guide you on how to write a quality blog post with these easy steps, here’s something to remember. That a quality blog post takes some serious effort and time. Therefore, you should be willing to invest both. And if you’re ready, follow my easy steps to write quality blog posts.
Comprehend the Blog Post Topic
In simpler words, this means grasping or fully understanding the topic of the blog post you’ll be writing. Unfortunately, most bloggers and content writers emphasize more on keywords and other Search Engine Optimization (SEO) parameters instead of the topic itself.
This is a sure recipe for disaster. Comprehending the blog post topic allows you to know what information a reader would love to get from your blog post. Hence, writing a quality blog post that appeals to your followers becomes very easy.
Writing a quality blog post is possible only if you have a personal interest in the topic. The adage ‘fake it to make it’ doesn’t work while writing quality blog posts. Instead, you could become a laughingstock on the Internet due to shallow knowledge about something that your writing would reflect.
Avoiding such colossal blunders is therefore essential. Instead, choose or create topics that you know about personally. It could be anything- your work, your passion and hobbies or even a cause. Writing a quality blog post is easy when you’re writing about something that’s close to your heart.
Unfortunately, most bloggers lack general knowledge. Instead, they depend upon research to learn about a topic. Research is indeed an integral part of writing a quality blog post and I’ll discuss that later in this article. By general knowledge I’m implying your personal experience, information from newspapers and websites as well as things you hear from people.
General knowledge helps you understand what people want, understand current trend and write a quality blog post that interests your readers. Remember, your readers will judge the quality of your blog post depending upon accuracy of your general knowledge. Therefore, read newspapers and magazines, browse encyclopaedias, watch news telecasts and keep your ears open to listen to what people are talking about.
Now we come to research, as I mention earlier. It is impossible to write a quality blog post sans extensive research. This involves finding information from the most reliable and authoritative websites on the topic. Relying upon information from common sources such as Wikipedia, blogs and social media posts is one of the greatest blunders a blogger or content writer can commit. Because, information on these blogs and websites can be biased, outdated or completely incorrect.
When you comprehend the topic, it’s easier to understand which would be your best sources of information. This is what the best benefit of being a content writer that it makes you creative enough to cross-check every piece of information to ensure you provide the latest and most relevant to create a quality blog post. But, most of the blogger’s avoid this main part. Hence, they’re unable to write a quality blog post and begin losing followers rapidly.
Clear & Concise Presentation
There’s a lot of debate over the length of an ideal and quality blog post. While some digital marketers favour lengthy content, others claim shorter ones are better. Personally, I believe that any quality blog post should be clear, concise and to the point. Writing lengthy blog posts may serve some digital marketing purposes. But it can put off a reader from becoming your avid follower. On the other hand, a short blog post might not contain all the information that your reader is looking for.
Therefore, I suggest you against following any of these ideas over length or word count. Instead, treat each topic according to its merit. If a specific topic requires a blog post with higher word count- go ahead and write it. And if it doesn’t deserve as many words, there’s no point in stretching the blog post with useless information, merely to meet some vague digital marketing parameters. As blogger, your duty is to provide accurate and comprehensive information.
Before concluding, I’ll add that it’s not difficult to write a quality blog post with these easy steps. I’ll emphasize that providing accurate and adequate information generates more followers than any digital marketing techniques that swing wildly each time Google and other search engines change their algorithms. Here I’ll quote Amazon founder & CEO, Jeff Bezos who says: “The No-1 thing that has made us successful by far is obsessive compulsive focus on the customer.” By this corollary, your focus should be more on creating a quality blog post that impresses the reader instead of some esoteric search engine algorithm.