From the past years, the content remains the beating heart of search engine optimization. If you want to be the top of Google’s ranking, you need to focus on content strategy, along with the formation of quality links. Google needs to keep updating its algorithms so that quality can be enhanced. Here given are the important aspects of on-page SEO techniques that will be helpful in 2020.
Here are the List of On-Page SEO Techniques in 2020
In the head section of every website, it exists and provides the basic idea about the topic of content that your website has.
Both Meta tags and titles, describes your page. Well, it is not soo helpful in SEO optimization, but yes, it increases the CTR, Quality perception, and the perception about your website.
Well, an attractive and compelling headline can engage your audience with the content. It helps to spark the interest of the audience so that your website can stand in the audience.
It means creating the content, with respect to the user and to the search engine. Seo writing is one step ahead of the keyword stuffing. It would be best if you remember you are writing for the audience there. It should be high qualitative, relevant, and also substantial.
Audit of the Content
Most content writers focus on building compelling content, but they forget about the auditing of existing content. It’s crucial, but you need to analyze that existing content is effective or not whether it is gaining a good ROI. This audit will help you to work according to the strategies on a regular basis.
Along with the texts, images can also be optimized. Having image optimized content will help you to increase your relevancy. For example, image texts, descriptions send signals to Google.
URL plays a vital role in On-Page SEO. URL is the succession of characteristics, including the address of the website address and some other words. According to the title of your article, the URL will be generated automatically. But it should be adjusted in a way so that it looks relevant to the topic. Targeted keywords should be placed in a good manner and keep the URL short. Avoid the use of random and inappropriate URLs.
Keyword Research and Stuffing
If you have ideas about the article or information on which you are going to write a post before doing some research and find out what people are searching on Google to get the information. Here you can take the help of tools that will help you to do necessary keyword research.
Use Long-Tail Keywords
Long Tail Keywords perform an essential part in building traffic. Try to keep them targeted according to the research. Benefits of long-tail keywords:-
- Very low competition
- Good conversion rate
- Ranks good in search engine ranking
Drop Your Focus Keyword in the First 100 Words
At the beginning of your article, keep keywords in the first 100 words. It helps google to understand what information you are providing. Link your article to the first portion of your article, as it makes your content SEO friendly.
Find Broken Links in Your Content
Google crawls very slowly if your website has broken links; it makes a bad impression over Google crawls. If you want to get rid of the broken links, then you need to take help from a checker plug-in. This plug-in is useful in fixing the broken links and also automatically fix the non-follow tag for all those broken links.
You must be aware of the latest Google algorithms, which are mobile-first indexing. Here it is important, and you need to make sure that this should be the first priority. Here is the mobile-first indexing, this implies that your website should look perfect on the mobile phone, and its structure should not only be confined to the desktop. Today 90% of the searches are done from mobile phones; thus, people are happy with their small and pocket-friendly smartphones. To provide better consumer experience, Google announces this update that every website should have mobile-first indexing. So if you have a website, you must update it into mobile-first indexing, or you are going to design a new website, then you should prefer mobile-first indexing.
Prefer Writing the Long Blog Posts
Value of content is increasing day by day, without any doubt, it is the crucial part in search engine optimization. Without having the quality content, you cannot rank over the SERPs. If you are really looking for a factor that can boost the ranking of your website, then you should start creating the quality content. Keep the content attractive and according to the demand of the audience, or it should look attractive so that the public can consume your content easily. Here the concept of the lengthy blog posts will work to enhance the ranking, but it is not the single factor you need to keep the balance between the other two factors.
Good Speed Optimization
When users visit your website, then lower speed is quite daunting for them. After the arrival of the mobile-first indexing speed of the page doesn’t matter, but optimization of the page matters. You can have insights into your page speed with the help of Page insights tool.
These were the On-page SEO techniques, strategies, and factors that are helpful in 2020. Keep an eye on the new trends and strategies so that you can boost your ranking in the upcoming year.