With the rapid shift in technology, the competition is increasing, and a new website is arriving in the market. This time is to rethink your content marketing strategy and investment strategies for SEO.
Websites must suffice particular specifications set by search engines like Google, and this the place where SEO strategy becomes essential.
You should be aware of where SEO trends are on the horizon and when it is the need to update your website by ensuring that the audience will find you in the top search engine results.
So, let’s jump into the SEO trends for 2020.
Snippets Command More Search Clicks
Google has developed in recent years to deliver a better possible search experience for the user, such as through Featured Snippets.
Featured Snippets appears in the top of organic results, and their position referred to as “position 0”.
To take benefit of this feature or encourage more clicks to your website, all you need to do is to answer some questions asked on your website. Google determines the quality of appearing snippets on the top of your website. If you haven’t considered this segment, then you must, because 54.68% of clicks are originated from the featured snippets.
Influencers are right to Leveraged for SEO
People usually don’t like ads. Instead, they always look for the information which can be trusted and have authentic reviews. This approach leads to the influence of marketing, and people start engaging with well-known market entities. Media and companies are also; rely upon the influencer, due to its excellent results. You might be confused about how this goes well with the SEO, But hiring an influencer can help you to amplify your content and reach the target audience by driving more traffic to your website.
This way, backlinking is also possible, as they are the critical part of page ranking.
Secure Websites should be done
Although safety concern has nothing to do with SEO, it is essential for website and user experience. If the user feels unsafe while visiting the website, then more likely, they will leave the page. And if they encounter the warning ” not safe,” then they avoid proceeding with your web page. As a result, your click rate can be decreased in the search engine rankings. You can fix this issue by enabling the HTTPS protocol to your website. This feature works to ensure a secure connection for the user, both encrypted and authenticated.
According to Google, HTTPS prevents the invaders from tampering with the user and website communications. Google always provides a secure connection to its user, so the implementation of HTTPS can boost your SEO. However, when you collect personal information from the user, then maintain privacy is important, and also it’s your responsibility.
Optimization of the website for voice research
Before the existence of smartphones, people used to make queries by putting keywords on their desktops. This is where the keyword was born, then increasing the use of Smartphone’s; voice search is not on-trend. People always seek more information and less time consumption. Now voice searches are becoming trendy among the audience. Not only mobile phones are in use, but people are also doing searches with assistance devices such as Amazon Echo, Samsung Smart, TV, Voice pad.
Comprehending how to optimize your website for voice search can help you to drive more organic traffic to your website.
High-quality Content is More Important
Yet, most of the businesses are driving with the help of ads, but you can see how these ads are going to be more expensive in the coming years. And yes, there is no responsibility that customers will respond to your ads; that is why going with the quality can make space in the top ranking. Here quality is concerned about the content, high-quality content, which is an essential part of an effective SEO strategy. When users make queries, they expect genuine, valid, and time-bound results – that is what Google delivers with the search rankings. So your content must be well researched and optimized according to the logical structure so that people easily read and navigate the results.
Users Necessitate Exceptional Digital Experiences
If you are slow, you will be lead by everyone; similarly, you are producing good content, it doesn’t matter if your website doesn’t load well. It is well proved that users most likely leave the website that does not load within seconds. Thus it becomes a more critical factor for better ranking. Even your one-second delay can cause you loss. Once you improve the speed of your page, you can further focus on better user experience. Keep the navigation accessible and understandable; avoid the use of words or jargon that are tough to understand by your audience. If you found something new and creative, you should try to implement that according to the user’s point of view. Would they are getting the information in your content, if not, then they will bounce and go back to the SERP. This will create a negative impact on your website.
Quality of your content will define the increase in your bar, but here length also matters. Web pages with lengthy and high-quality content are most likely to get visibility in search engine rankings.
You might be wondering why does this happen! Truth is internet users consider the pages who are more informative and creative. So that they can drive the full information from one single relevant source. Studies have shown that webpage with lengthy articles get more readers than the article of fewer words. Is that enough? Not, your content should be dipped in the value and should be comprehensive and enough to answer the user questions.
Additionally, more time user spends on your website, more likely you will be awarded by Google with organic traffic. Ideally, you should focus on the quality content creation consistently so that nothing can disturb your top position. This on-page SEO technique in 2020 is dominating over other SEO strategies. No doubt everything goes hand in hand with according to the Google algorithms, but you need to prioritize, which can be done first.