In terms of marketing, content is indeed king! Due to that, the marketing industry has seen a very fierce competition that digital marketers are trying to look for ways to stand out. With 2020 just a few weeks ahead, it’s not surprising that marketing trends will start popping out.
That said, here are 5 content marketing trends you can expect to see in the coming year:
1. Live Video
In 2019, live video has gained massive popularity. Facebook Stories, Snapchat, Instagram Stories, and more have been widely accepted by a massive demographic. That’s to say they’re definitely something worth trying out.
Their wide popularity is one of the reasons why they’ll get even more popular this coming 2020. In fact, Facebook revealed that Facebook users are spending 3x more time viewing live videos compared to traditional videos!
Since they happen in real-time, they come across as more authentic than those traditional videos.
2. Immersive Content
Another content marketing trend that we’ll likely see next year is immersive content. This is possible by incorporating advanced technology like AI (artificial intelligence). This is possible with the help of chatbots.
According to a 2018 State of Chatbots report, 55% said they would enjoy instant replies from a chatbot while 35% said they hope more companies would start using them regularly.
Virtual reality (VR) is also a good means of providing immersive content this 2020. With this technology, people will be able to feel as if they’re actually using the product while still deciding whether to purchase it or not.
3. Voice Search
Voice search is yet another content marketing trend you can expect this 2020. More and more people are using voice assistants. Therefore, brands will need to optimize for voice search in order to cater to the increasing demographic.
By 2020, around 30% of online browsing will involve voice without any screen at all! Therefore, from a business standpoint, if you want voice assistants to refer to your content, you need to make sure yours is highly optimized.
You can achieve this by making conversational content so that it sounds just like how your customers would talk about it. Moreover, you should make sure to include long-tail keywords into your content or include phrases describing the area around your location.
No one heads over to Instagram to read a long post. However, Instagram could be the perfect platform for sharing fun facts that act as teasers for your blog post.
With an Omni channel content publishing strategy, businesses will be able to reach their target audience on their preferred platform, and this is a trend that you’ll be expecting in the next year. It’s already been used by marketers these days, but it will gain even more popularity in 2020.
5. Interactive Content Marketing
One of the most effective, and no doubt the easiest, means of engaging audiences is interacting with them. Through interactive content marketing, businesses can make sure that their visitors won’t just go skimming their pages then leaving after a few seconds. This will allow them to keep their visitors and have them around for a longer time.
With interactive content, it will be possible to create personalized content for audiences. Moreover, it can increase customer spending by up to 500%, so it’s no surprise that it will become even bigger in 2020 via interactive content.
It is important to be effective in your content marketing strategy and thus you should also include the below steps:
- Use long-tail, medium-tail keywords for your blog topics
- Research the most important topics in the niche and work on them
- Do not copy content and do not copy images wither. For creating graphics or images you can use easily available online design tools like Canva
- Plan your content wisely.
We all know that content marketing has become essential over the last few years. Thus you should emphasize on the content marketing strategy to get more organic results and traffic for your business.
With 2020 just right around the corner, it’s time you start preparing your content marketing strategy and keep these upcoming trends in mind. This will allow you to gain a head start and engage with your audience more effectively compared to this year.